How MDS helped Riley Aviation get a new sales offensive off the ground.
SITUATION
Riley Aviation, a family-owned business, had created all of its sales and marketing materials in-house. Its owners (who often pilot the planes) had also been responsible for bringing in new business. But after hiring an experienced sales executive, the company was poised for a new plan and new collateral materials. Myrick Design Studio was hired to “define” the company’s unique selling point and create the necessary pieces to enable the new sales executive.
SOLUTION
The identification of the unique selling proposition is an ideal example of one of the many things MDS does very well: Listen. Due to strict budget constraints, MDS volunteered (at no additional cost) to shoot photos of the company’s planes to upgrade the client-supplied photography. During the course of photographing the jets, one of the brothers recalled how their grandfather had traded his John Deere tractor for his first plane.
RESULTS
Armed with additional insight, MDS designed a brochure and slip sheets which position Riley Aviation as a friendly, family-owned and service-oriented business. The new literature has been instrumental in attracting new business, and its quality reflects the quality of the company—“Serving Above and Beyond Your Horizons.”
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“Myrick Design not only created quality marketing materials for our company, they also worked with us when it came time to reorder—suggesting the most economical ways to make the updates we required,”
Pat Ragains
Director of Sales and Marketing,Riley Aviation
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